Episode 106: How To Succeed at Food Industry Trade Shows
After a long break, trade shows are starting again, and it's time to prepare!
In this episode, I'll talk through:
Assessing whether you should display at a show or just walk the floor
How to make the most out of your time at the show if you DO attend
How to have someone else cover your trade show expenses.
Whether you're headed to Expo East in Philadelphia next month, or Fancy Food New York right after that, or are listening to this show 18 months from now as you debate a future opportunity - let's make sure you're good to go!
UPDATE: Since recording, The Specialty Food Association has decided to cancel their in-person component of the September 2021 Fancy Food Show in New York. While 99% of this podcast information still applies, note that this particular show's in-person element has been postponed.
For more information, click here.
In this episode, I also mentioned:
The United States Agricultural Trade Association: USATA covers 50% of marketing & promotional fees to help grow your brand.
After you tune in, we’d love to see you in our Food Biz Wiz Facebook group to continue the conversation! Click here to join us.
This episode is sponsored by Retail Ready, my online course for producers who want to land on more retail shelves and have high sales once you do. Find out all about our program, how we work with brands and our three-step process for growing food businesses by watching this free masterclass. Find a time that works for you, and join us soon! If you listen to this episode and nod along, YOU are the right fit for Retail Ready.