Episode 118: How to Execute A Price Increase

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This is the year for price increases: almost every food, beverage or taxable grocery brand that we’ve encountered this year has been challenged by increased packaging, ingredient, and freight costs. 

In this episode, we’re walking you through executing a price increase that is stress-free, and keeps you in good graces with your wholesale accounts. 

I’m going to walk you through four steps that you need to take when you increase prices of your packed food, beverage or taxable grocery product. Here they are:

1. Normalize it

2. Plan it

3. Communication it

4. Execute it

Take a deep breath: you’ve got this. In the next 15 minutes, you’ll have a game plan.

From here, my wizes, it’s time for some truth talk:

Yur time is running out to get organized before January, when Buyers start considering new products for their shelves again. You don’t want to wake up on January 1 and start winging your sales strategy: you want to join us inside Retail Ready® and get access to our course, coaching and community that will set you up for success in the new year. Click here to enroll in Retail Ready® directly. No waitlist, no sales calls, no back and forth emails: just straight to our enrollment page. See you inside Retail Ready®!