Episode 169: [Original Recipe] Crowdsourcing 101: How to Launch & Execute A Successful Kickstarter Campaign
This week, we’re sharing our episode on planning and achieving a successful crowdfunding campaign! Listen in to this episode with Courtney Boyd Myers (CBM), the founder of kelp jerky brand, Akua. CBM has launched multiple successful crowdfunding campaigns through Kickstarter.
Tune in to hear…
💸 How to know if a crowdsourcing or Kickstarter campaign is right for you
💸 What Courtney did to launch and plan for the campaign
💸 Why the first 24 hours after launch are critical
💸 Plus, what common mistakes to avoid in your campaign
➡️ Once you listen to this episode, you’ll be clear on your potential next steps for a crowdfunding campaign!
🔗 Stay connected with other food founders like you through our Food Biz Wiz® Facebook group at this link! You can also let us know your feedback on this episode by sending Alli a DM through her Instagram page, @itsalliball.
Find the other resources mentioned below!
CBM’s Medium article, When The World Kelped Out - And What I Learned About Crowdfunding
Cosmik’s Kickstarter campaign (and fantastic promotional video!)
Kicktraq was the platform that CBM used to watch her campaign’s data - click here to see Akua’s Kickstarter data yourself!
MEET COURTNEY BOYD MYERS:
Courtney is the founder and CEO of AKUA (AH-Ku-AH) - a sustainable food company making seagreens mainstream. She started her career as a journalist writing about robots at Forbes Magazine, then created a marketing agency based between London and Berlin and worked with dozens of tech startups to help them scale as a plug-in CMO. She then moved back to the states to become the Global Community Director of Summit, hosting events like Summit at Sea and Summit DTLA. Within the Summit community, she met dozens of other incredible entrepreneurs working across health and wellness and food and beverage, and decided she wanted to create an eco-conscious business that would create food that’s as healthy for you as it is for the planet.
Find Akua on their site here or through their Instagram!
SPONSORED BY: RETAIL READY® MASTERCLASS!
This episode is sponsored by our 4th Quarter Masterclass for growing your food biz! The fourth quarter is prime time to work on your sales strategy, pitch, and materials. Our Masterclass will provide actionable tips to increasing your sales now, plus an invite to join us in Retail Ready®. Click here to watch our Masterclass and learn those tips, plus all that we cover inside our course, coaching & community!