Episode 20: State of the Industry: The Specialty Food Association’s Annual Report

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Join me in conversation with David Browne, a Market Research Retail & Brand Analyst in the natural, organic, and specialty food space. Since 2009, David has been the principal writer and analyst of the State of the Specialty Food Industry @specialtyfoodassociation report series for the Specialty Food Association and Mintel, and in today’s episode he shares his findings from the 2019 report. We discuss:

  • How David shifted from being a Whole Foods Category Manager and Store Trainer in the 1990s to THE leading Data Analyst in the natural products industry

  • What the Specialty Food Association and Mintel’s State of the Specialty Food Industry report is, and where the data comes from

  • How to use this report in decision making for your emerging natural, organic, or specialty brand

  • David’s key takeaways from the report, as well as a few big surprises that he found in the data this year

  • David’s assessment of what’s changed in the industry over the past decade that he’s been writing this report for the natural, organic, and specialty food industry - plus what that means for emerging brands. 

Also mentioned in today’s show:

Once you listen to this conversation, please join us in the Food Biz Wiz™ Facebook group to continue the discussion. We can’t wait to see you over there! 

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