Episode 24: Rapid Fire Answers to Your Wholesale Questions
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Season three of the Food Biz Wiz™ podcast kicks off with another rapid fire episode where I answer your questions on building your packaged food business. In today’s show, I talk through:
How you can get feedback from Grocery Buyers as you fine-tune your product line
What happens if you miss your category review?
How to prepare for the Specialty Food Association’s Fancy Food Show
The most common mistakes I see on sell sheets
How to find a “good” broker or distributor
Whether or pursue E-commerce or brick & mortar accounts
Also, in today’s show I reference the following:
Food Biz Wiz™ Episode 6: SOS Tradeshow Plan
Real Food Brands Podcast Episode 25: Food Industry Tradeshow Tips to Maximize Success with Alli Ball
This Washington Post article, citing Everlane’s founder, Michael Preysman, who swore they would never open brick & mortar locations (only to change his mind, five years later!).
In this episode, I ask for some feedback on what you want to hear more of in season three. Connect with me on Instagram here, and send me a DM! I’d love to know what topics you want to hear more on.
This show was brought to you by Retail Ready™, my online course for producers of packaged product who are looking to increase their wholesale success. Click here to be notified when enrollment opens again!