Episode 32: Copy That Converts: Steal this Copywriter's Secrets to DRIVING SALES of your food or beverage brand
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Join me in conversation with professional food & beverage brand copywriter, Celsea Jenkins of Grassfed Copy, as we talk about writing copy that CONVERTS.
The art of copywriting goes beyond being a fantastic creative writer. At the end of the day, if the words and selling points on your packaging and website don’t turn browsers into buyers - it hasn’t done its job.
In today’s episode, we cover:
How to know when you’re ready to hire a copywriter, and what to expect from that relationship (hint: don’t waste your money too early!)
How brands can use creative copy to create a cohesive experience for their consumers - and why that’s key to brand loyalty
How bootstrapped brands can write successful copy themselves using Celsea’s best copywriting tips
How to ensure your copy actually leads to sales
Also in this episode, we mention past Food Biz Wiz podcast episode #10 with Evan Faber, Competing on Brand. If you enjoyed this episode with Celsea, you’re going to love that past episode with Evan!
From here, keep in touch with Celsea on her instagram feed, or connect with her through her website, here.
This episode is supported by Brand24, my favorite online platform for tracking what people are saying about me and my business, online, in real time. Grab your free account by clicking here!