Episode 37: Mastering Online Experiences In A Shifting Landscape: How to connect with your consumers & capture sales online
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With this shifting landscape, food businesses are seeing online sales skyrocket. At the same time, there’s a lot of noise online right now and you’ve got to be strategic in order to stand out.
Join me in conversation with my guest, Cynthia Samanian of Hidden Rhythm, marketing agency focused on supporting food, beverage, and wellness producers, as we talk about how to connect with your consumers online, examples of what’s currently working to capture sales in eCommerce, and how this online shift will impact the future of digital marketing.
In this episode, we cover:
Current trends that are happening online, and examples of incredible campaigns that capturing attention online right now
How to stand out online in a noisy environment
How to authentically speak to your audience in times of crisis
The future of online marketing and what we can expect once things become more stable
How to move beyond Zoom happy hours and IGTV cooking demos to attract your audience
The key principles in experiential marketing that apply to the online world
We also mentioned:
Cynthia’s previous episode on the Food Biz Wiz® Podcast, Episode #14
Olive and June’s Mani Bootcamp
Cynthia’s Free Guide: 19 Creative Online Marketing Ideas To Help Your Food Brand Show Up and Serve
To keep in touch with Cynthia, find out more about Hidden Rhythm and her digital course, Online Experiences For Food Brands, click here. From there, find Cynthia’s free Facebook Group, The Experiential Table, here, and Hidden Rhythm on Instagram, here.
This episode is sponsored by Cynthia’s online course: Online Experiences For Food Brands. Online Experiences for Food Brands is THE ONLY course focused on creating engaging digital experiences using proven tactics from experiential marketing. If you’re trying to turn your online audience into active purchasers, you’re going to love this new program.
Check it out by clicking here
Enrollment is open until April 17th, 2020, and you can use the code FOODBIZWIZ to save $100 off your registration.