Episode 46: Rapid Fire Q&A: Growing Your Packaged Food Business
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I’m back with another rapid-fire episode answering your submitted questions on growing your packaged food and beverage businesses!
Here’s what I cover on today’s show:
How am I working towards inclusion in the food industry
Whether or not you should include pricing your sell sheet
What should I do now that I can’t demo in-store due to COVID-19?
Debating shelf life, and what’s expected from a wholesale perspective.
How to roll out new branding & packaging to existing retail accounts
Establishing payment terms with your wholesale accounts
Why is the Buyer saying “no” to my product line?
Resources:
As I mention in today’s show, I’ve been learning from Black leaders as we take inclusion initiatives here at Food Biz Wiz®, and here a few people and organizations that have been helpful to me, or whom I’m donating to:
Rachel Cargle, Trudi Lebron, and Rachel Rodgers for learning about how to show up as an ally both with my words and my actions.
The NAACP, Campaign Zero and Black Earth Farm
I commend New Hope for putting together this list of additional resources, and encourage you to click through to find books, podcasts, movies and more that can help us self-educate.
I also mentioned last week’s podcast on working with influencers as you navigate this season in the food industry.
Thanks for listening to today’s show! If you’ve got questions just like this, you’ve got to join us in Retail Ready®, my online course for producers who are looking to increase their sales this year. Jump on our Retail Ready® waitlist to be the first to know when we open enrollment again. Click here to save your spot!