Episode 6: SOS Trade Show Plan - Two Truths and a Lie about Prepping For Expo East
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Two weeks out from a big trade show, and you still don't have a plan in place? Don't worry!
This episode will talk you through two truths and a lie about creating and executing a last-minute plan for Expo East next month, or any future industry tradeshow - such as Fancy Food, or Expo West - that you're scrambling to prepare for.
Before you dive in, keep your ears tuned in for a special bonus alongside today’s episode: a giveaway!
One lucky listener will win a thirty-minute one-on-one consulting session with me! To enter the giveaway, listen to the episode and then click here and follow the directions on my Instagram post. Giveaway ends on Wednesday, September 4, 2019 at 9 AM, PST.
In this episode I talk you through creating your S.O.S. Trade Show plan, based off three statements (ONE of which is a lie!):
Your best resource for trade show success is free.
You can & SHOULD go easy on the sampling strategy.
You should be the fastest person to follow up with Buyers.
Which two are the truths and which is the common misconception? Listen in to find out!
Finally, if YOU are enjoying these episodes and want to be the first to hear about enrollment opening again for Retail Ready™, my online course for emerging brands in the packaged food industry, click here to jump on the waitlist. Enrollment opens again soon, and I’d love to have you join!