Episode 60: On Air Wholesale Coaching with Lil Bucks: Category Confusion, Demo Strategy & Marketing Ideas
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Join me for live wholesale coaching with Emily Griffith of Lil Bucks.
In this show we discuss:
How Emily should position her brand after two years in business
What it would take to change categories for her sprouted buckwheat line
Alternative demo ideas for product discovery & trial post-COVID in 2020
How to partner with retailers to market her products and increase sales of her packaged food business
In today’s show we also referenced episode #54 of the Food Biz Wiz® podcast, where I chatted with Nikki Nardick of Knack PR. I also cited Hubert as my favorite place to get merchandising props.
Find Emily & Lil Bucks on her website here or on Instagram here.
To hear more about the most common mistakes I see brands make (and how to avoid them!) plus learn the exact outline on how I work with brands in Retail Ready®, my online course for producers looking to increase their wholesale accounts, click here. You’ll get a free workbook to take notes, lots of tangible next steps for your brand, and an opportunity to learn more about working together. See you there!