Episode 66: How to Create Engaging (and Compliant!) Marketing Copy for Herbal Supplement Brands

With the rise of functional food and beverages, so comes the importance of following guidelines for ensuring your brand is compliant, especially if you’re classified as an herbal supplement. Join me in conversation with herbalist, cookbook author, and marketer, Summer Singletary, as we discuss how you can create engaging copy & content while staying compliant. In today’s show, we discuss:

  • How to determine if you’re a supplement brand

  • What you can and cannot say on your packaging as you try to boast the benefits of the plants & herbs that you’re using in your packaged food or beverage products

  • What guidelines to follow if you are, and how to push the boundaries on what’s acceptable in the CPG industry

  • How to build a team that supports compliancy

  • Summer’s process for drafting engaging copy that both meets the guidelines, but also converts your fans into purchasers and drives sales in your business

We also mentioned:

  • Zoe Gardner as the compliance expert who Summer loves and recommends (keep your eyes peeled for their co-hosted webinars & conferences on Summer’s website!) 

  • Goldmine is the adaptogen blend that is a former client of mine, and what’s been keeping me sane during COVID-19!

  • The DSHEA guidelines is the place to start your research if you’re an herbal supplement brand

To keep in touch with Summer, find her on her website here and on Instagram here.


This episode is sponsored by WeStock, a platform that we love and recommend to our clients. WeStock modernizes the customer request process, allowing your raving fans to help you get on the retail shelf, and for you to capture their interest to build a wholesale pitch that WORKS. Find out more about WeStock by clicking here, and use code FOODBIZWIZ to save $100 off your subscription.

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