Episode 68: Driving Growth Through Product Development: Creating a Pipeline of Innovation in CPG
You’ve launched your food or beverage brand, had good sales, and are now wondering… what’s next?
Join one of my favorite consultants in CPG, Kevin Ryan, the founder of Malachite Strategy and Research, as he shares his best advice for creating a pipeline of innovation for your brand. On today’s show, we cover:
The most common mistakes brands make as they try to create a portfolio of products for their food or beverage company
The type of investment you’ll need for consumer research and R&D around product development as you grow your CPG business
The number one thing that Kevin sees startups do wrong when it comes to innovation
How to balance which products & categories you launch, and when, in your business growth
On today’s show, Kevin also referenced the “Jobs to be done” mindset, which is further outlined in this article (note: this link is to Harvard Business Review, where you get 2 free articles if you’re not a subscriber).
To keep in touch with Kevin, find his website here. Don’t forget to subscribe to his newsletter, Culture Matters. It’s one of my favorites!
From here, watch my free masterclass on my three steps to growing a packaged food business! I present the other most common errors that I see founders make as they grow, and outline immediate action steps to take instead. Click here to find a time that works for you to watch.