Episode 70: Marketing To Vegans: The How To, The Why, and Mistakes to Avoid with Piquant Marketing

How should you market your food or beverage brand to vegans? Today’s episode addresses this straightforward, yet nuanced topic with my guest, Lindsay O’Donnell of Piquant Marketing (a proud vegan herself!)

In this show, we cover:

  • The importance of knowing the difference between vegans, vegetarians, plant-based eaters, flexitarians and all the other ways of eating, plus how it impacts your brand’s messaging

  • The difference between vegan brands, vegan products, and products that are suitable for vegans to consume, and how to determine which you should position yourself as

  • The surprising stat around lab-based meat, and what to know about the future of food

  • Lindsay’s mistakes to avoid when marketing to vegans, and what to do instead to win hearts and capture sales

  • How to address criticism, negative reviews, or - even worse - protests from the vegan community as your brand grows

In today’s show, Lindsay generously offered our Food Biz Wiz listeners 20% off her online course on digital marketing for food & beverage brands. Find the full course information here, and use the code ‘FOODBIZ20” to save 20% through December 31, 2020. 

To keep in touch with Lindsay, find her website here, or Instagram profile right here, and don’t forget to tag us both as you’re listening to today’s show (I’m @itsalliball)! 


This episode is sponsored by WeStock, a platform that we love and recommend to our clients. WeStock modernizes the customer request process, allowing your raving fans to help you get on the retail shelf, and for you to capture their interest to build a wholesale pitch that WORKS. Find out more about WeStock by clicking here, and use code FOODBIZWIZ to save $100 off your subscription.

Marketing & Social Media, Business PlanningLaunch Girls