Episode 72: Working With Co-Packers: How to Set up For Success
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Co-packer horror stories: we’ve all heard them! Finding the right co-packer for your food or beverage brand can be daunting, confusing, and downright scary (not to mention expensive!).
Join me in conversation with Ashley Sutterfield, the CEO of Sage, a consultant who helps CPG navigate the daunting world of co-packers. In today’s show, we’ll cover
💪 How to prepare for working with co-packers
💪 How to find the right partner for your brand
💪 What happens when you’ve narrowed your search and start into testing with your co-packer
💪 What impact co-packers have on your food or beverage business
💪 Plus a whole lot more!
In today’s show, we also referenced using Partnerslate as a resource for finding copackers (use my code ‘ALLISONBALL25’ to save 25% off your membership!), and Ashley’s article on How to Write an Effective Product Specification Sheet for Manufacturing on the Partnerslate blog.
💎 You can also take Ashley’s new course on finding CPG co-packers. Learn more about it here. You can use discount code “ALLISON” for a 10% discount on eligible offers. (For offers with multiple payments or subscriptions the discount will be applied to the first payment.)
To keep in touch with Ashley and learn more about her upcoming Co-Packer Preparation Program and 1:1 consulting services through Sage, click here.
This episode is sponsored by WeStock, a platform that we love and recommend to our clients. WeStock modernizes the customer request process, allowing your raving fans to help you get on the retail shelf, and for you to capture their interest to build a wholesale pitch that WORKS. Find out more about WeStock by clicking here, and use code FOODBIZWIZ to save $100 off your subscription.