Episode 77: Product Photography: How To Create and Execute Your Visual Strategy For Food Businesses
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Captivating product photography is key to selling your food or beverage products online, creating engaging sell sheets, having a professional website, and more - but it can be expensive, time consuming, and frustrating if you’re not a photographer!
Join me in conversation with professional photographer and the creator of the Flat Lay Play online course, Kimberly Murray, as she educates us on how to successfully create your product shots.
In this show, we’ll cover:
How to prepare for your photoshoots
When to DIY your photography, and when to hire a professional
What 3 key pieces of equipment to use when you decide to DIY
How to make your images stand out online
In this episode, Kimberly mentioned her Essential Flat Lay Toolkit checklist, which you can grab (for free!) right here.
To keep in touch with Kimberly, find her website & blog here, her instagram profile here, and more information about Flat Lay Play, her online course, right here.
Remember, if you take product images that are inspired by this conversation, tag Kimberly and me on Instagram! I’m @itsalliball and Kimberly is @kmurrayphoto.
This episode was supported by Canva, my favorite, EASY design tool for creating branded images, graphics, and GIFs that will make your social media stories & feeds look SUPER PRO. If you’re looking for easy-to-use online software, you’ll want to check Canva out. You’ll be hooked!