Episode 91: Formulating & Scaling Clean-Label and Upcycled Products with Phil Saneski
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In today’s show, I’m joined by Product Developer and upcycled foods-advocate, Phil Saneski, as we discuss Developing craveable products that build consumer loyalty and increase same-store sales.
In this episode, we’ll cover:
Product development with an eye towards clean-label formulations or using upcycled ingredients
The difference between protocept & prototype R&D, and which you should focus on
How to ensure your product will actually sell OFF the shelf once formulated
How consumer perspectives have shifted around upcycled products over the past two years
Whether to keep production in-house or use a co-packer
This conversation is FILLED with juicy insights from one of my favorite Product Developers, so tune in!
In this show, Phil dropped a ton of resources for those of you who are interested in upcycled ingredients in your product development, such as:
CCD Innovation: CCDInnovation.com
Research Chefs Association: Culinology.org
Upcycled Foods Association: Upcycledfood.org
To keep in touch with Phil, find him on LinkedIn here, or on Instagram at @phil_eatsbeer, here.
Finally, if this episode resonated with you, don’t forget to grab my retail roadmap, which outlines my nine steps to growing a brand that FLIES off the retail shelf. Click here to download it!