Episode 91: Formulating & Scaling Clean-Label and Upcycled Products with Phil Saneski

In today’s show, I’m joined by Product Developer and upcycled foods-advocate, Phil Saneski, as we discuss Developing craveable products that build consumer loyalty and increase same-store sales.

In this episode, we’ll cover:

• Product development with an eye towards clean-label formulations or using upcycled ingredients

• The difference between protocept & prototype R&D, and which you should focus on

• How to ensure your product will actually sell OFF the shelf once formulated

• How consumer perspectives have shifted around upcycled products over the past two years

• Whether to keep production in-house or use a co-packer

This conversation is FILLED with juicy insights from one of my favorite Product Developers, so tune in!

In this show, Phil dropped a ton of resources for those of you who are interested in upcycled ingredients in your product development, such as:

• CCD Innovation: CCDInnovation.com

• Research Chefs Association: Culinology.org

• Upcycled Foods Association: Upcycledfood.org

To keep in touch with Phil, find him on LinkedIn here, or on Instagram at @phil_eatsbeer, here. 

Finally, if this episode resonated with you, don’t forget to grab my retail roadmap, which outlines my nine steps to growing a brand that FLIES off the retail shelf. Click here to download it!