Episode 131: Category Reviews Are BS
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Like any industry, CPG brands get bombarded with advice.
I am all for learning wherever and however you can, but NOT when that advice is dead wrong.
By that I mean, BS. 🐂
And what food founders are often told about category reviews is pretty BS.
Maybe you’ve heard of category reviews, but how do they even work? And what should you know about them to get your product on more retail shelves?
🎧Listen in to today’s episode to get answers to these questions:
🤔 What are category reviews?
🤔 What types of stores do category reviews?
🤔 Should food founders wait until category review periods to pitch their products?
And if you haven’t already, go back and listen to Episode 129 to help you stand out from the crowd during category review periods.
➡️ Then, see what other food founders are saying in the Food Biz Wiz® private Facebook group.
Brought to You By: The FREE 100 Wholesale Buyer “No’s” Workbook 🙅♀️
This episode is sponsored by my 100 Wholesale Buyer "No's" Workbook, where I walk you through 100 different ways the Buyer might turn down your product. Using this resource, you can prepare yourself to be READY to respond to these No's and turn them into Yes's!