Episode 137: Thinking Outside the Box with Emily Schildt of Pop Up Grocer
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Stepping outside the traditional ways of doing things is one of the ways that CPG brands can stand out. Whether on physical grocery shelves or elsewhere, Emily Schildt of Pop Up Grocer joins me today to talk about how the physical retail industry is changing, plus how food founders can keep up. With so many ways to get in front of your consumers, you likely question:
🙋🏽♀️ Is MY brand the right fit for trendy activations, like Pop Up Grocer?
🙋 How do I measure ROI from marketing efforts like this?
🙋🏾♂️ How do I compete in today’s ever-changing food industry?
🎧 Listen in to learn:
How to shift your mindset and start using industry changes to your advantage
All about Pop Up Grocer, what type of brand is the best fit for their physical shelves,
How to measure ROI in pop-ups, and more.
➡️ Then, see what other food founders are saying in the Food Biz Wiz® private Facebook group.
MEET EMILY SCHILDT: AWARD-WINNING BRAND MARKETER & FOUNDER OF POP UP GROCER
Our guest today is Emily Schildt, the Founder & CEO of Pop Up Grocer, and a four-time entrepreneur and award-winning brand marketer who specializes in storytelling through content and live experiences. In her early career, as the Director of Digital Engagement, Emily played an integral role in catapulting Chobani from a $200 million startup to a $1 billion, much-loved household name. Under the creation of her brand consultancy Sourdough, Emily contributed to the creation of countless successful new brands like Lavva, Ugly, and Seedible. And in the past two years, Emily has independently moved Pop Up Grocer from idea to multimillion-dollar company (with zero capital investment) as its sole founder, leader, and operator. Her work and company has been featured in Fast Company, Time, Forbes, Entrepreneur, Business Insider, and Bon Appetit.
Learn more about Pop Up Grocer at www.popupgrocer.co and follow them on Instagram. You can also find Emily on Instagram here too!
BROUGHT TO YOU BY: our 100 wholesale buyer “no’s” cheatsheet
This episode is sponsored by my 100 Wholesale Buyer "No's" Workbook, where I walk you through 100 different ways the Buyer might turn down your product. Using this resource, you can prepare yourself to be READY to respond to these No's and turn them into Yes's! Get the free download here.