Episode 139: Should I Change My Packaging? ["Is It Worth It, Charlie?" Series]

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Welcome to a new style of episode on the Food Biz Wiz® podcast: our “Is It Worth It, Charlie?” series! In today’s show, Charlie helps Karine, the founder of My Guiltless Treats, decide whether or not it’s worth it to change her packaging size.

Tune in to hear them talk through:

🛒 What does Karine NEED to know about her product, pricing & consumer in order to make this decision?

🛒 Where are there new channel opportunities for Karine?

🛒 What things are there to consider around pricing as she thinks through a new size?

🛒 Will she cannibalize her sales if she changes her pack size and price?

At the end of this show, you’ll hear Karine exclaim that she is “mind-blown!” as she gains clarity during her conversation with Charlie. We’re so happy that she came to a conclusion on whether or not it’s “worth it!”

To keep in touch with Karine, find My Guiltless Treats® on their website here, or on Instagram here.

➡️ From there, come join the convo around co-packing in the Food Biz Wiz® private Facebook group.

MEET CHARLIE:

Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls.

BROUGHT TO YOU BY: RETAIL READY®

This episode is sponsored by Retail Ready®, our online course, coaching & community for producers who want to land on more retail shelves, and have high sales once you do. If you listen to this episode and nod along, WISHING you could get Charlie’s advice for your brand, YOU are the right fit for Retail Ready. Find out all about our program, how we work with brands, and our three step process for growing food businesses by watching this free masterclass. Find a time that works for you, and join us soon!