Episode 158: [“Is It Worth It, Charlie?”] To Co-pack or Not to Co-pack?

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In our 158th episode of the Food Biz Wiz Podcast, Charlie brings another insightful conversation to the “Is It Worth It, Charlie?” series. Charlie discusses with Kathrin Henon, founder of Planet Bake, whether now is the right time to start using a co-packer.

As many businesses look to scale, they must consider how and when a co-packer can become a vital part of the brand’s team. 

In this episode, Charlie and Kathrin consider the following:

🧑‍🍳 How Kathrin can plan for best and worst case scenarios when using a co-packer

🧑‍🍳 What financial constraints Kathrin should consider

🧑‍🍳 And how Kathrin will move forward with her current resources

Through discussing these, Kathrin cements what her next steps in choosing to use a co-packer will be!

➡️ We’d love to hear more about what questions you’re considering, so come join our conversations in the Food Biz Wiz® private Facebook group to share and to stay connected with other food founders like yourself! You can also connect with Alli directly by sending her a DM through her Instagram page, @itsalliball!

MEET KATHRIN HENON:

Kathrin Henon is the CEO and founder of Planet Bake. She made a career switch from fashion to the food industry and has trailblazed her way as founder of Planet Bake. Planet Bake provides healthy, low-carb, gluten-free donuts that are plant-based and free of artificial ingredients and added sugar. The niche product was developed during the pandemic and is addressing many dietary restrictions while tasting moist and delicious. Most people are surprised by its texture and flavor while being gluten-free, keto, sugar free and vegan. 

You can find them at their site here, their Instagram page, and their TikTok!

MEET CHARLIE BERKINSHAW:

Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls.

BROUGHT TO YOU BY: OUR MASTERCLASS

This episode is sponsored by our Retail Roadmap! As Charlie discusses in this episode, it's more important now than ever to have an idea of what your retail journey will look like so that you plan ahead just like Kathrin did. Find our free, nine-step guide to building a brand that flies off the shelf by clicking here so that you’re planning for each next step NOW.