Episode 180: [Is it Worth it Charlie?] How to Balance Customer Experience with Ops Efficiency
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Does your brand offer multiple SKUs? If so, then you’re probably familiar with this dilemma: “how the heck do I balance giving customers a wide product choice with what’s efficient for our behind-the-scenes operations?” 😅
If this sounds like a question you’ve been thinking about for your brand, then you’re in luck! Today’s episode 180 of the Food Biz Wiz Podcast is an “Is It Worth It, Charlie?” episode where Charlie Berkinshaw and April Wachtel, the founder of Cheeky Cocktails, discuss how to balance giving customers wide SKU options AND making BTS operations more efficient.
Here are just a few of the considerations Charlie and April discuss…
#️⃣ How you can use your current SKU sales data to inform package choices
#️⃣ What options you can give customers to differentiate between gifts and non-gifts
#️⃣ Why this process is necessary for working with 3PLs
Don’t forget to connect with us in our free, public Food Biz Wiz Facebook group and send us a DM through our Instagram, @itsalliball, to share how you want to feel in your biz in 2023. You can also connect with me through my LinkedIn here!
MEET APRIL WACHTEL:
April is a 26 year veteran in the beverage and hospitality industry. She is an experienced mixologist, a cocktail and spirits instructor, host of the Movers and Shakers podcast, and Founder of Cheeky Cocktails, a line of bar-quality syrups and juices for the home and bar. April worked in every role from busser to bartender to beverage director to brand ambassador for Bacardi to beverage consultant for Diageo. She has taught over 12000 students how to make cocktails, been featured on The Today Show, Fox & Friends and on the Sundance Channel, and in print in The New York Times, the Wall Street Journal, Forbes, Martha Stewart, and more.
Find Cheeky Cocktails at their site here or at @cheekycocktails on Instagram, Facebook, and TikTok!
MEET CHARLIE BERKINSHAW:
Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls.
SPONSORED BY: 100 BUYER NO’S WORKBOOK!
As promised in the episode, we’re offering a freebie workbook outlining 100 Buyer No’s. This workbook will walk you through preparing for any possible objection and guide you in crafting a rebuttal that lets buyers know you are READY to get on and sell off their shelf. Find the free download here!