Episode 183: [Original Recipe] Last Minute Trade Show Planning: Prepping for Fancy Food, Expo West, and the GF Mercantile!

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Food founders, Expo West 2023 is just around the corner. If you’re going, then you’re in luck! We’re re-sharing an episode on how to finalize your preparations in the last month before the show. Listen to hear Alli’s buyer scoop on…

🪄 What your biggest asset for trade shows is and how you can support your best asset

🪄 How simple samples can save you time, energy, and money

🪄 Why you DON’T need to be the first person to contact buyers after the show

📨 Wizes, DM Alli on Instagram and let us know what tips you’ll be taking with you to those food shows! Find Alli’s at itsalliball. You can also connect with her through her LinkedIn here!

🔗 Be sure to join our conversations on food shows and more in the  Food Biz Wiz Facebook group as well, linked here.

SPONSORED BY: OUR 100 BUYER NO’S WORKBOOK!

As mentioned in this episode, we’re offering a freebie workbook outlining 100 Buyer No’s. This workbook will walk you through preparing for any possible objection and guide you in crafting a rebuttal that lets buyers know you are READY to get on and sell off their shelf. It’s the perfect tool to have as you prepare for trade shows and pitches beyond. Find the free download here!

Looking for more food trade show podcast episodes? Be sure to check out the episodes below!

✔️ Episode 6: SOS Trade Show Plan

✔️ Episode 95: My Key Takeaways from Natural Products Business School at Expo West

✔️ Episode 106: How To Succeed at Food Industry Trade Shows

✔️ Episode 134: What To Expect At Expo West 2022 with Lacey Gautier, VP of Events at New Hope

✔️ Episode 143: Should I Exhibit at a Trade Show? ["Is It Worth It, Charlie?" Series]