Episode 199: [Is It Worth It, Charlie?] Should I create a RTD version of my product?
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Join Charlie Berkinshaw on the Food Biz Wiz podcast as he sits down with Giulietta Octavio, the founder and CEO of Ceybon, to discuss whether adding a ready-to-drink product line to her existing lineup is worth it. Ceybon currently produces mood, brain, and sleep enhancing mushroom elixirs. With asks coming from both wholesale accounts and customers, Giulietta is considering all the intricacies of creating a new product line.
In this episode, you'll hear Charlie and Giulietta discuss...
🥤 The consumer education necessary for her current product line
🥤 Pros and cons of developing this new RTD line
🥤 How she can approach cost-effectiveness, co-packing partnerships, cash flow management, higher volume sales expectations, and more
🥤 And what assumptions may or may not hold true for crossing into a new line
If you're considering a product crossover or adding a new line, you won't want to miss this conversation. Join us in this discussion to determine if developing this RTD sparkling line is “worth it!”
📨 Send us a DM on Instagram or on LinkedIn and let us know if you’re considering a similar move!
🔗Join us in the Food Biz Wiz Facebook group as well to join our conversations on CPG topics and podcast episodes.
MEET GIULIETTA OCTAVIO & CEYBON:
Giulietta is a doctor of integrative acupuncture that started a mushroom elixir company called Ceybon to help her patients manage their anxiety and drink less alcohol during Covid. She has 21 years experience in:
Making plant based wellness elixirs that taste so good, you’ll want to make drinks with them,
Using local, sustainably harvested ingredients to encourage good environmental stewardship.
And sharing the love by donating to other health and environmental equity groups doing great work
Check out Ceybon and their products at Ceybon.com and on Instagram and Facebook @ceybon.
MEET CHARLIE BERKINSHAW:
Charlie Berkinshaw is our VP of Student Success here at Retail Ready®, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls.
SPONSORED BY: RETAIL READY® RIGHT NOW!
This episode is sponsored by Retail Ready® Right Now! If you listened in and KNOW that you’d benefit from Charlie’s expertise on your questions & your CPG challenges, then Retail Ready® IS the perfect place for you! Retail Ready® is our online course and community for producers who are looking to have a solid retail strategy and increase their sales with less guesswork. Click here for our quickstart enrollment so that you can learn more and get started TODAY!