Episode 204: Why is eComm so hard?

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

Each week, I receive questions in my DMs around how brands can improve their D2C sales from their websites. I’ll often hear brands talk about how their sales aren’t where they want them to be or how they feel like they’ve put in so much effort and dollars to improve their sales – with little actual improvement.

Frustrating, right? In this episode, I’m taking a moment to discuss just why e-commerce sales can be so difficult. Listen in to hear…

🕸️ Why your D2C sales might have improved during the pandemic then dipped again

🕸️ What the reality of online sales is, so that you don’t have to beat yourself up!

🕸️ Where to start if your D2C sales aren’t where you want them to be

📨 Send us a DM on Instagram or on LinkedIn so that we can walk through the conversion calculations in our DMs.

⬅️ PS. Find the podcasts on Apple Podcasts or Spotify in the banner on the left!

SPONSORED BY: OUR RETAIL READY® MASTERCLASS!

This episode is sponsored by our Retail Ready® Masterclass for growing YOUR food business! As Alli mentioned in this episode, in our Masterclass we cover just how wholesale can be part of a profitable omnichannel strategy for your brand. Plus, if you KNOW that you want access to ALL of Alli’s buyer insights and to be a part of our supportive, knowledgeable community, then Retail Ready® is THE place for you. Check out our Masterclass for our actionable tips to increase your sales now, plus an invite to join us in Retail Ready®. Click here to watch our Masterclass and learn those tips, plus all that we cover with our course, strategic support & community!