Episode 207: [Original Recipe] How To Negotiate In Wholesale (Even With Brokers & Distributors!)

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Many CPG founders have been in this situation. A potential retail partner or a distributor or co-packer is asking you for something that you cannot afford or do not feel comfortable with -- but you do not feel like you can say "no." In this episode, Alli dives into how you can navigate these difficult conversations with negotiation. She’ll equip you with the mindset to know that you can work to create agreements that work for both parties and that ultimately, result in less stress for you!

Specifically, she covers:

💪 What happens when brands never say "no" or never negotiate

💪 The importance of knowing what you CAN offer – whether it's promos, marketing support, or other offers – in your negotiations

💪 Why can you also say "no" and it won't be the end of the world

💪 How you can receive support in figuring out what you can offer partners

📨 Send us a DM on Instagram or on LinkedIn and let us know what next negotiation you’ll be using these tips in!

⬅️ PS. Find the podcasts on Apple Podcasts or Spotify in the banner on the left!

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