Episode 209: The Top 5 Sales Pitfalls that Food Founders Make When Trying to Grow Sales

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A packaging designer friend and I were chatting recently at an industry event about our CPG experiences. Within 10 minutes, we were listing off the common mistakes that we keep seeing well-meaning brands make over and over again. As industry vets, it’s easy for us to spot these mistakes instantly, but less easy for emerging brands. That’s why I'm taking our conversation and condensing it into this episode, so that we can save you time and money and help you avoid making these 5 CPG pitfalls!

In this episode, you'll hear a rundown of...

😅 The 5 mistakes, plus the 1 design mistake, that brands make all the time!

😅 What 5 things you absolutely need to prepare for a buyer meeting

😅 And strategies you can use to avoid making these mistakes in the first place

P.S.: You might hear me say in the beginning that this is episode 210, but rest assured that this is actually episode 209! 😉

📨 Send us a DM on Instagram or on LinkedIn and let us know which mistake that you’re fixing first after listening into this episode. We’ll also respond with any other relevant resources or episodes to get you on the right track!

⬅️ PS. Find the podcasts on Apple Podcasts or Spotify in the banner on the left!

SPONSORED BY: RETAIL READY® RIGHT NOW!

This episode is sponsored by Retail Ready® Right Now! If you listened in and want a place where you can learn even more strategies for fixing these mistakes, then you are the perfect fit for Retail Ready®. Retail Ready® is our online course and community for producers who are looking to have a solid retail strategy and increase their sales with less guesswork. Click here for our quickstart enrollment so that you can learn more and get started TODAY!

PS. One more thing: I’m shouting this from the rooftops: enrollment in Retail Ready is open now through August 31st, when we’ll close enrollments as my team and I gear up for Q4. This is your LAST chance to enroll at the current pricing ($2399 pay-in-full, or 12 installments of $199), and to get one year of access in Retail Ready. We’re changing the length and price of Retail Ready when it returns again in the fall, so if you KNOW you want to join us at the current rate & timeline - now is the time, through August 31st.