Episode 220: [Is It Worth It, Charlie?] How Many SKUs Should I Launch?
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One of the most common questions we hear emerging brands ask is: how many SKUs should I launch into stores with? And for good reason. Determining the number of SKUs that you'll sell into retail depends on many factors AND it impacts many other aspects of your business. That's why in this week's "Is It Worth It, Charlie?" episode of the Food Biz Wiz podcast, Charlie and Kim Meyer, CEO & Chief Kimbar Maker at Real Food For The Journey, LLC, team up to discuss the number of SKUs that she will launch.
In this episode, you will hear more on...
🛒 How to think through best and worst case scenarios for your SKU numbers
🛒 Why it could be useful to offer seasonal flavors
🛒 And helpful reasons for starting off with small SKU numbers
We’d love to hear what part of this conversation was most helpful to you determining how many SKUs to launch.
📨 DM and tag the Food Biz Wiz team on Instagram or LinkedIn here!
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SPONSORED BY: RETAIL ROADMAP!
This episode is sponsored by our Retail Roadmap! Just like Charlie does in this episode, receiving “insider” knowledge can make a world of difference for an emerging brand. We want to share Alli’s buyer expertise so that you know what it takes to get ON the retail shelf - be it a physical or digital shelf - AND have high sales once you're there! Find our free, nine-step guide to building a brand that flies off the shelf by clicking here so that you’re planning for each next step NOW!
MEET KIM MEYER, the CEO & Chief Kimbar Maker at Real Food For The Journey, LLC:
Before becoming an entrepreneur, I worked for 10 years as a customer care representative for a hotel chain. I have taught cooking classes for a community college, led a cooking affinity group for my church, and cooked at a cafe that focused on healthy foods.
My love language is feeding people and my passion is feeding people REAL food that satisfies. Creating my Kimbar energy bar came out of a desire to find a grab and go healthy snack that fed my body, while satisfying my taste buds and my customers agree.
Find Kimbars on Facebook here or on Instagram here!
MEET CHARLIE BERKINSHAW:
Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls.