Episode 228: 3 Pitch Lessons from 30 Years of CPG Experience
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Welcome to our first episode of season 20 of the Food Biz Wiz Podcast, wizes! As promised, we are kicking off this season with Sarah Davidson. Sarah is the Executive Vice President of ECRM, which connects producers with retail buyers through hybrid and in-person buyer meeting events. In her role at ECRM, Sarah has seen 1000s of buyer pitches. In this episode, you’ll hear…
⚾️ How ECRM connects the right buyers and the right suppliers through their events
⚾️ Common traits of the most successful buyer pitches and what NOT to do
⚾️ The importance of timing with resets and category reviews in mind
As I mentioned in our episode, one of my 2024 goals is to feel more connected to our listeners. Please connect with us on Instagram or on LinkedIn and let us know which tip you needed to hear most!
📨 DM and tag the Food Biz Wiz team on Instagram or LinkedIn here!
🔍 Find the article with Joe Tarnowski and Sarah Delaney of Sarilla HERE.
🔍 Find Sarah and Alli’s past episode HERE.
MEET SARAH DAVIDSON OF ECRM:
For the last 18 years Sarah Davidson has been working to bring efficiencies into the buying and selling process, helping retailers discover great brands, and suppliers grow their businesses. Today she is the EVP at ECRM and is rolling out another transformation to best connect buyers and sellers to accelerate sales and expand business opportunities.
You can find ECRM HERE and RangeMe here! You’ll find her on LinkedIn here and via her email here as well: sdavidson@ecrm.marketgate.com.
SPONSORED BY: OUR RETAIL ROADMAP!
This episode is sponsored by our Retail Roadmap! Just as Alli and Sarah share their “insider” knowledge in this episode, receiving “insider” knowledge can make a world of difference for an emerging brand. We want to share Alli’s buyer expertise so that you know what it takes to get ON the retail shelf - be it a physical or digital shelf - AND have high sales once you're there! Find our free, nine-step guide to building a brand that flies off the shelf by clicking here so that you’re planning for each next step NOW!