Episode 231: Know Your Numbers, Know Your Customers: Using Data to Get Past Plateaus
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We often get into this trap of thinking: we've put hours of work in, so the sales will automatically follow. Right? The truth is that it's not always a 1:1 relationship, especially in e-commerce.
That's why we're thrilled to have Maureen Mwangi, the Founder of Startward Consulting, e-commerce expert and brand strategist behind many of America's most beloved brands, join us on the Food Biz Wiz Podcast today! In today's episode, she shares multiple ways that you can architect your SKUs, seasonality, and branding to increase sales, even when you think that you’ve hit a plateau.
In this episode, you'll hear Alli and Maureen discuss...
🕸️ How having specific uses for each of your products benefits your brand
🕸️ The importance of using data to know your consumers
🕸️ How using data to inform your decisions makes your work more efficient
🕸️ What authentic branding can do to reach the right audiences
🕸️ And multiple other gems of strategic wisdom that you don’t want to miss!
There were so many gems in this episode so we want to hear from you: which will you incorporate first?
📨 DM and tag the Food Biz Wiz team on Instagram or LinkedIn here!
MEET MAUREEN MWANGI:
Maureen is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth. Her non-profit organization Taji Foundation supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.
You can connect with Maureen on her Instagram HERE. Find Startward Consulting HERE and check out their Sales Maximizer training at their site here!
SPONSORED BY: RETAIL ROADMAP!
We want to share Alli’s buyer expertise so that you know what it takes to get ON the retail shelf - be it a physical or digital shelf - AND have high sales once you're there. Find our free, nine-step guide to building a brand that flies off the shelf by clicking here so that you’re planning for each next step NOW!