Episode 25: Crowdsourcing 101: How to Launch & Execute A Successful Kickstarter Campaign
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Today’s episode is all about launching and executing successful crowdsourcing campaigns. Join my guest, Courtney Boyd Myers (CBM) as she shares her secrets on her most recent successful Kickstarter for her kelp jerky brand, Akua. In today’s show, CBM covers:
How to determine whether or not crowdsourcing is right for your brand
Her steps to planning & launching a campaign
Why the first 24 hours of your campaign are the most important
The most common mistakes she sees food businesses make as they wrap up their crowdfunding
Also mentioned on today’s episode:
CBM’s Medium article, When The World Kelped Out - And What I Learned About Crowdfunding
Cosmik’s Kickstarter campaign (and fantastic promotional video!)
Kicktraq was the platform that CBM used to watch her campaign’s data - click here to see Akua’s Kickstarter data yourself!
Canva is the free design software that CBM loves for creating marketing materials, social graphics and images.
This episode is brought to you by Canva - shouted out by CBM on the show, and one of my favorite free tools for emerging brands, Canva helps you design eye-catching, on-brand marketing materials. From selling sheets to social media posts, Canva’s got you covered. Click here to check it out.
From here, keep in touch with CBM on the following platforms:
Find CBM on Instagram or on her website, and find Akua on Instagram or on their website.