Episode 62: Maximizing Your Marketing ROI with Ryan Pintado-Vertner of Smoketown

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In today’s show, we’re talking about where food and beverage brands commonly waste their marketing dollars, how to assess your real ROI, and what tactics to focus on right now in the CPG industry.

Join me in conversation with Ryan Pintado-Vertner of Smoketown as we discuss:

• Smoketown’s process for figuring out where to focus your marketing efforts

• How Ryan helps brands assess their overall marketing ROI in the food and beverage industry

• How using the “Jobs To Be Done” mindset will help increase your sales

• Which 3 marketing tactics you should prioritize right now

On today’s show, we also mention:

• The “Jobs to be done” mindset, which is further outlined in this article (note: this link is to Harvard Business Review, where you get 2 free articles if you’re not a subscriber).

• Two episodes of Ryan’s Brand New Blueprint podcast: This episode with Partake Foods, where Denise Woodard gets scrappy in finding a packaging designer, and this episode with Olipop, where co-founder David Lester shares some of the strategies that have helped propel his brand forward in CPG, as well as some of the mistakes that they’ve made along the way.

To keep in touch with Ryan, find him directly on Smoketown’s website here, or on LinkedIn here.

This episode is sponsored by WeStock, a platform that we love and recommend to our clients. WeStock modernizes the customer request process, allowing your raving fans to help you get on the retail shelf, and for you to capture their interest to build a wholesale pitch that WORKS. Find out more about WeStock by clicking here, and use code FOODBIZWIZ to save $100 off your subscription.