Episode 92: Food Founder Mistakes with Charlie Berkinshaw, the VP of Product & Student Success at Food Biz Wiz®

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Join me in conversation with Charlie Berkinshaw, the VP of Product & Student Success here at Food Biz Wiz, and the founder of Element Shrub. Wait, what?

I’ve been keeping Charlie from my Food Biz Wiz audience for too long, and that changes with today’s episode! In today’s show, you’ll learn more about Charlie’s “Producer Perspective,” of growing his own ready-to-drink and concentrated beverage line, joining the team here at Food Biz Wiz, and his work consulting hundreds of emerging food & beverage brands. 

He’s sharing the top three mistakes that he sees founders make (and mistakes he made in growing his own business!) and what to do instead. This short, digestible episode will save you time, money, and mental anguish as you grow your own packaged product line.

Tune in! 

To keep in touch with Charlie, find him inside of Retail Ready, in our Food Biz Wiz Facebook group, or on his own brand’s Instagram account, @elementshrub. 

Click here to check out the video recording!

This episode is sponsored by Retail Ready, my online course for producers who want to land on more retail shelves, and have high sales once you do. If you listen to this episode and nod along, YOU are the right fit for Retail Ready. Find out all about our program, how we work with brands, and our three step process for growing food businesses by watching this free masterclass. Find a time that works for you, and join us soon!