Book Your Retail Ready® Fit Call

Here's how it works:

  • Fit calls are 30 minutes long

  • Select a date + time using the calendar here

  • Then, before you book, you’ll answer a few short questions about you and your biz to ensure you’re ready for our call.

  • Once booked, you’ll receive a confirmation email with details, Zoom information, and a calendar invite to hold the time.

  • Finally, you’ll be redirected to a next steps page which outlines how to prepare for our call so we make the most out of our time together!

 Have questions? We have answers:

 
Can I join Retail Ready® without having a Fit Call? I'm tight on time, having been following you forever, and know I want to join!
We want to make it as easy as possible for you to join Retail Ready®, while also ensuring that you're the right fit for our program and we can help you get results. If you want to skip the call and jump straight into our program, please email us at hi@alliball.com and ask for the direct enrollment link.

Can I work with you 1:1, Alli?
There are options to work 1:1 within Retail Ready®, which we can cover in our Fit Call. Go ahead and book and we'll talk it out!

Is this just a sales call? Are you going to pressure me to join immediately?
Great question. We specifically call these "Fit Calls" because they're a chance for us BOTH to assess if you're the right fit for Retail Ready®. If we can't help you hit your goals, we'll tell you.

The main purpose of this call is to help you make a confident decision on how to move forward, whether that's in Retail Ready® or not. It's a Founder's superpower to make empowered decisions on the next best move for your business, and that's what we'll help you do on the Fit Call.

None of these call times work for me. Can I request a different time?
Sure - just drop me an email at hi@alliball.com to coordinate.

How much does Retail Ready® cost?
90 Days of access to our curriculum, live coaching calls, 1:1 support, and 24/7 student group starts at $599/month. We'll discuss all of the pricing and payment options on our call together.

I don’t have a product yet -- just a vague idea for my food business. Can I still take this program?
The short answer is, probably not YET — you'll get the most out of this program when you have a thoughtful, well-planned product or product line in place. We do not cover regulatory issues, production strategy, health permits, and legal issues in this program. While you don't have to be in production yet, you need to have thought through the viability of your business and have a fleshed out plan in place to start producing.

How big or small should my business be for me to take this program?
There are no revenue requirements. It’s more about making sure you have a basic infrastructure set up (i.e. a developed product or product line and some sort of kitchen facility where you can make it) so that as you get more YESes from Buyers you are ready to grow.

The ideal producer should be in production and sell their product either direct-to-consumer (farmer’s markets, online sales, etc.) and/or have at least one wholesale account. Small to mid-sized food businesses are a great fit.

That being said, we've had producers who have been in business for YEARS take our program and still gain valuable skills and new knowledge, as well as producers who haven't sold ANYWHERE before joining, only to enroll and feel awesome about building their brand and launching upon completing the curriculum.

I'm focused on foodservice, hotels, eComm – mostly non-traditional retail. Am I a right fit for Retail Ready® if I'm not focused on retail, big stores, or grocery?
Yup. We probably should have named our program "Wholesale Ready" but that just doesn't have the same ring as Retail Ready®! Simply put: if you have to convince any human or wholesaler to put your product on their menu, in their minibar, on their website, in their office or in their shopping cart: we got you. Our sales and reorder strategies span well beyond traditional retail. Let's talk about it more on a call together.