Part 5 (of 5): Are we a good fit for each other?

As we mentioned at the very beginning, and before we officially invite you to join Retail Ready®,

we want to make sure that you’re the right fit for us and that you’re a brand that we can actually help.

After all, your success is OUR success. We wouldn’t be headed into year 10 of Food Biz Wiz if we weren’t actually making an impact in our industry, so let’s make sure that you’re in the position to succeed with us inside of Retail Ready®.

To put it this way, we want YOU to feel like this:

 
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Honestly, we don’t want you to waste your time, sanity, or money inside of Retail Ready® unless we’re positive that our systems will help you land on more shelves and increase sales once you’re there.

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Let’s assess:

✔️ Are you already in production of your food, beverage, taxable grocery, or physical product line? (or are you really close to doing your first production run?) i.e. you are past the ideation phase and you have a place (commercial kitchen, co-packer, factory) to make your product

✔️ Do you believe that systemic racism exists in our food systems, and that we need to work together as an industry to actively dismantle outdated systems and educate ourselves on how to create more inclusive, diverse and equitable food businesses

✔️ Are you willing to put in the work to grow your business so that it works for you?

If you’re a ‘Heck yes” to all of the above, you are EXACTLY the type of person who we want inside of Retail Ready®, and we want to support you as you get your products on more shelves, and more homes.

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Here’s What’s Included in our Signature Retail Ready® Program 

 

The Curriculum: access to Retail Ready®'s exclusive 3-part training system for increasing your sales: Attract, Pitch, & Grow, all housed on our private course platform and ready for you to come back to any time!


A strategic 1:1 Kickoff Call + monthly 1:1 Clarity Calls to give you tailored support, cutting-edge consulting, and immediate answers to your most pressing business questions.


The Strategic Support: through monthly live group Q&A calls and Industry Expert calls, and daily in our private student group, get thoughtful answers to any of your questions around our curriculum.


Lifetime access to our Retail Ready® Toolkit, filled with resources on calculating COGS and profitable shipping rates, a system for tracking retail orders, and personalized video reviews of your sales materials.

 

The Community: This priceless group of vetted fellow founders & sales managers are here to support one another, answer questions, collaborate, and share in your wins & learnings!


The gift of focus in our weekly coworking sessions! Have this dedicated time to work ON your business, collaborate with peers, or put your head down in our silent virtual library and get through your to-do list!

 

Choose the Retail Ready® Program that is right for you.

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 Still have questions? We have answers:

 
How do I know if The Retail Ready Signature Program or if the DIY version, Retail Ready Essentials, is right for me? Our [Retail Ready® Signature Program][1] includes one-on-one support, curated tools & resources, and weekly accountability to get your sales systems and reorder strategies up and running as quickly as possible.

Our Retail Ready® Essentials is the self-guided version of our program, including the essentials for you to get your sales systems and reorder strategies up and running with your own direction.

You know yourself better than anyone. You know your risk tolerance. You also know how big (or small) your goals are. So if you’re someone who’s doing it all alone, yearning for accountability, and a sound board – and as much support and resources at your disposal, the Signature program might be the smartest move.

If you’re on a really tight budget, and maybe just getting your idea FINALLY off the ground, or just a little wary about the promise (but deep down a voice is telling you “THIS IS IT – this what we need”) then dip your toe into the Essentials version. In 90 days, look how far you’ve come? Want more support? Both from a group of founders and 1:1 from our Charlie, resident Founder & Client Success VP? Want lifetime access to the Retail Ready Toolkit? Then it’s time for the Signature program. Feel good about where you’re at? Happy to hear it! You can’t make a wrong move here. Review the chart again here, and make YOUR move.


If Retail Ready® is a 90 day program, what happens after 90 days? What if I need more time? At the end of 90 days one of two things happens:

Either you’ll be super proud of yourself and your sales systems, and you’ll feel complete! We’ll give you a big virtual high-five, and you’ll move along. You’ll no longer have access to our curriculum, live support, or community, but you’ve outgrown it, and you are READY to leave the nest!

OR you'll have a good thing going and want even more time with us and our curriculum, support and community! At the end of 90 days you can continue in Retail Ready® on a month-to-month basis at the same monthly price that you locked in when joining.


Can I pause Retail Ready® during my 90 days? What if something unexpected comes up?
Let's be honest: there's never going to be a 90 day stretch where life doesn't throw something at you. We've intentionally designed [Retail Ready®][4] for you to go at your own pace, even if your business, or life - throws you a curveball. However, you can pause your enrollment if an extenuating life circumstance comes up (outlined in our Terms & Conditions at check out). We're human and get it!

I’m not in the US. Is Retail Ready® applicable to my business? Yes! We’ve supported over 2,500 brands in Retail Ready®, and have food & beverage businesses from around the globe in our program. We strongly believe that the foundations to building a brand and connecting with consumers is universal. We designed this program specifically to create a format where producers can work with Food Biz Wiz® regardless of their location. Ready to join us, wherever you are? [Click here to enroll.][5]

I'm focused on foodservice, hotels, eComm – mostly non-traditional retail. Am I a right fit if I'm not focused on retail, big stores, or grocery? Yup. We probably should have named our program "Wholesale Ready" but that just doesn't have the same ring as [Retail Ready®!][6] Simply put: if you have to convince any human or wholesaler to put your product on their menu, in their minibar, on their website, in their office or in their shopping cart: we got you. Our sales and reorder strategies span well beyond traditional retail.

Do you offer a 30 Day or Money Back guarantee? No. As my favorite gym instructor says, "I can design the workout but I can't make you pick up the weights!" We promise to give you top-notch, accessible, easy-to-implement curriculum. We promise to give you world-class support, gentle constructive criticism, honest feedback, and lots of encouragement. We promise to provide an unparalleled experience inside of [Retail Ready®,][7] better than you can even imagine! But, we can't make you complete the work, implement our lessons, and take our feedback. You are responsible for your own success, and due to the digital nature of our curriculum & online support we do not offer guarantees or refunds.

When do the live support sessions & expert Q&A sessions take place? I'm likely too busy to attend. Or in a funky time zone. We totally get that - food producers are BUSY. If you're in our [Retail Ready® Signature Program,][1] you'll work with Charlie to find 1:1 meeting times that work for you. The optional group support sessions and expert calls are on Wednesdays at 11 AM PST, but they are all recorded and posted on our online course platform, so you can submit a question in advance & listen to the reply on your own schedule, or go back to them to get inspiration and advice whenever works for you. Remember, you can also post in our student group 24/7 for a reply from us at any time! We look forward to seeing you [there][2]!

How many hours of work do you think I have to put in to reach my goals? It’s completely up to you. You go at your own pace through Retail Ready® and the curriculum is there as a reference guide for you. There's zero expectation that you'll complete 100% of the lessons in Retail Ready®- but you don't need to! You'll fast forward to the trainings that YOU need in your biz, and skip the rest.

You're busy- you don't have time to waste with lessons that aren't relevent to your goals, so let's drop the expectation that success is checking off all the lessons, okay? You do you, and we'll guide you along the way. You’ve got this.


I don’t have a product yet -- just a vague idea for my food business. Can I still take this program? The short answer is, probably not YET — you'll get the most out of this program when you have a thoughtful, well-planned product or product line in place. We do **not** cover regulatory issues, production strategy, health permits, and legal issues in this program. While you don't have to be in production yet, you need to have thought through the viability of your business and have a fleshed out plan in place to start producing.

How big or small should my business be for me to take this program? There are no revenue requirements. It’s more about making sure you have a basic infrastructure set up (i.e. a developed product or product line and some sort of kitchen facility where you can make it) so that as you get more YESes from Buyers you are ready to grow.

The ideal producer should be in production and sell their product either direct-to-consumer (farmer’s markets, online sales, etc.) and/or have at least one wholesale account. Small to mid-sized food businesses are a great fit.

That being said, we've had producers who have been in business for YEARS take our program and still gain valuable skills and new knowledge, as well as producers who haven't sold ANYWHERE before joining, only to enroll and feel awesome about building their brand and launching upon completing the curriculum. Ready to give growth a try inside Retail Ready®? Join us here!


Will you sign an NDA? I have a revolutionary product and everyone tells me I should keep it under wraps. Yup. When you enroll in Retail Ready®, you agree to our [Terms of Service][5], which includes a confidentiality clause (see: “CONFIDENTIALITY”). Legally you agree to not disclose, share, or use any information about fellow food businesses that you obtain in [Retail Ready®][6], and we do the same.

I run my business with my partner/friend/neighbor. Can we sign up as one participant? The cost is per person, but we offer 25% off for additional participants from the same company. Once you enroll, just email us for the promo code for your coworkers and we’ll get you all signed up. [Get started here.][7]

Sure, Retail Ready® is going to teach you how to create a sell sheet that stands out in the Buyer inbox, how to pitch across your first tradeshow table like you’ve been doing it for decades, and how to strategically use an introductory promotion to land your dream account.

 

But on a higher level, Retail ready® will give you the peace of mind that you made the right choice to pursue your food business dream, and the confidence to get out there and sell your products.

 
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 It’s your choice:

Like I said, this industry IS going to feel hard from time to time, but we are here to make it feel easier.

Which hard would you prefer - on your own, as you’re filled with self-doubt, hours spent googling, or hoping that someone qualified answers your post in a free slack channel? OR - hard, but knowing you’ve got curated curriculum, q&a support & community at the ready?

If you’re ready for another way of building your business, join us in Retail Ready®