Episode 101: The 3 Step System to Digital Growth with Umai Marketing: Organic Social, Paid + Email
If you feel overwhelmed by digital marketing, this episode is for you. In today’s show, Karin Samelson & Alison Smith of Umai Marketing outline their CORE 3: their 3 step system to digital growth.
We discuss:
Organic Social Media: how you can leverage your free channels to build up trust with your audience
Paid Advertising: how you can cash in on that “low hanging fruit” for a positive ROI
Email Marketing: how to put their three automations in place to keep your list engaged, segmented, and BUYING
PLUS their tricks to avoiding overwhelm and FOMO as you watch other food & beverage brands growing rapidly online. PLUS their tricks to avoiding overwhelm and FOMO as you watch other food & beverage brands growing rapidly online.
You’ll learn their best strategies for what’s working right now and how you can implement simple, effective digital marketing practices that get a positive return on investment.
In today’s show, we also mentioned:
The importance of getting your free Facebook pixel installed on your website, well before you want to run paid advertising. Find out more about this tool here.
Klaviyo, the #1 recommended email marketing software by my Retail Ready students!
Umai Marketing’s new in-depth masterclass on scaling your CPG brand through digital marketing strategies (if you found value in today’s episode - you’re going to LOVE this training!)
To keep in touch with Karin and Alison, find them on any of their platforms below:
Instagram: @umaimarketing
Umai’s Core Three Facebook Group
Web: umaimarketing.com