Episode 101: The 3 Step System to Digital Growth with Umai Marketing: Organic Social, Paid + Email

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If you feel overwhelmed by digital marketing, this episode is for you. In today’s show,  Karin Samelson & Alison Smith of Umai Marketing outline their CORE 3: their 3 step system to digital growth.

We discuss:

• Organic Social Media: how you can leverage your free channels to build up trust with your audience

• Paid Advertising: how you can cash in on that “low hanging fruit” for a positive ROI

• Email Marketing: how to put their three automations in place to keep your list engaged, segmented, and BUYING

• PLUS their tricks to avoiding overwhelm and FOMO as you watch other food & beverage brands growing rapidly online. PLUS their tricks to avoiding overwhelm and FOMO as you watch other food & beverage brands growing rapidly online. 

You’ll learn their best strategies for what’s working right now and how you can implement simple, effective digital marketing practices that get a positive return on investment. 

In today’s show, we also mentioned:

• The importance of getting your free Facebook pixel installed on your website, well before you want to run paid advertising. Find out more about this tool here. 

• Klaviyo, the #1 recommended email marketing software by my Retail Ready students!

• Umai Marketing’s new in-depth masterclass on scaling your CPG brand through digital marketing strategies (if you found value in today’s episode - you’re going to LOVE this training!) 

• Umai Marketing’s live “Consumer Goods Growth Course”

To keep in touch with Karin and Alison, find them on any of their platforms below:

Instagram: @umaimarketing

Umai’s Core Three Facebook Group

Web: umaimarketing.com

This episode is supported by Klaviyo: my FAVORITE email marketing software. If you’re thinking about upgrading your email marketing, you’ve got to check them out. You’ll love their integrations, list segmenting, powerful drip campaigns, ability to integrate with Shopify, and more. Find out more about Klaviyo here.