Episode 102: How & Why to Show up for Racial Justice & Inclusion in the Packaged Products Industry, with DEI Consultant Jennifer Yepez-Blundell
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Today’s Food Biz Wiz guest is Diversity, Equity & Inclusion Consultant Jennifer Yepez-Blundell from Hella Social Impact.
In this show, we’ll cover:
Why should CPG brands care about DEI?
Do consumers care about DEI?
How working on DEI impacts your sales and customer base.
Information on the upcoming The Hella Impact Cohort for CPG brands, and how you can use their “Notice, Name, Dismantle” framework to create a strategy around being a more inclusive, just CPG business.
To keep in touch with Jennifer, find out more about Hella Social Impact and their upcoming Hella Impact Cohort, click through to their website, linked here.
This episode is sponsored by my Retail Roadmap! It’s more important than ever to know what it takes to get ON the retail shelf - be it a physical or digital shelf -, and have high sales once you’re there. Find my free, nine-step guide to building a brand that flies off the shelf by clicking here.