Episode 104: Creating Holiday-Related Visual Content for your Food or Beverage Brand with Food Photographer, Gwen Squires
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Today's Food Biz Wiz guest is Freelance Photographer Gwen Squires!
It may feel like the holidays are so far away, but they are RIGHT around the corner.
To help us get in the holiday spirit, Freelance Photographer Gwen Squires joins us to talk about creating visual content for the fourth quarter.
That's right, even though it's July, we're thinking ahead to the holiday season and talking through the steps you need to take NOW to set yourself up for seasonal success later this year.
Gwen specializes in bringing the creations of CPG and specialty packaged food producers to life through custom visual content for brands both big and small. She also manages a photography studio and prop rental house in downtown Los Angeles and runs The Food Photography Roundtable, where her peers in the industry gather monthly to discuss the business and creative sides of food photography.
In this episode, we cover:
Why now is the perfect time to start planning your holiday content.
The importance of holiday-specific imagery and why brands need it.
What to expect when finding a photographer to create your custom images.
And much more!
To see Gwen’s portfolio click through to her website.
You can follow her on Instagram here and connect with her on LinkedIn here.
In today’s show, we also mentioned:
This Parsnip article to help brands feel confident when approaching a photographer, "4 Things You Should Be Prepared To Discuss When Investing In Professional Food Photography."
Gwen’s 12 Holiday Content Ideas Freebie: click here to sign up.
Click here to sign up for the Food Photography Roundtable: A monthly meeting for food photographers to discuss the ins and outs of food and product photography's creative and business side.
Proplink LA: The studio and prop rental house Gwen manages when she’s not working with food brands
Click here to sign up for Gwen’s newsletter. No spam, ever. Just occasional updates from Gwen and resources for custom brand photography.
Once you tune in, we’d love to see you in our Food Biz Wiz Facebook group, where you can share your holiday ideas! Click here to join us.
If you’ve found value in the Food Biz Wiz podcast, you’re going to be blown away by Retail Ready, my online course for producers who are looking to increase their sales this year! Jump on our Retail Ready® waitlist to be the first to know when we open enrollment again. Click here to save your spot!