Episode 110: Rapid Fire Q&A: 4th Quarter Pitches, Buyer follow-up, MAPs, Bribing Buyers, & Skipping Tradeshows

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

We are wrapping up Season 9 of the Food Biz Wiz podcast with a rapid-fire Q&A!

In today's show, I'm answering your questions on:

  • Pitching during the holiday season.

  • Connecting with buyers if you didn't go to tradeshows this year.

  • Establishing a minimum accepted retail price or MAP.

  • Checking in with your retail accounts.

  • Whether or not you should give your wholesale buyers holiday gifts this upcoming season.

In this episode I mentioned some possible gifts you could give your retail accounts:

  • Branded box cutters - the small, flat ones that are about 4” x 1” and as thin as a piece of heavy cardboard and fit inside a stocker’s pocket. 

  • Cooler gloves - if your product is frozen or in the fridge. 

  • Branded Sharpies & pens - Retail accounts frequently run out! 

  • Face masks - Always necessary!

Have a question for a future rapid-fire episode? Shoot me a DM on Instagram, and I'll add it to the queue.

After you tune in, we’d love to see you in our Food Biz Wiz Facebook group to continue the conversation! Click here to join us. 

This episode is sponsored by my 100 Wholesale Buyer "No's" Workbook, where I walk you through 100 different ways the Buyer might turn down your product. Using this resource, you can prepare yourself to be READY to respond to these No's and turn them into Yes's! Get the free download by clicking here. 

Sales Strategy, Pitches & Buyers, Marketing & Social Media, Brick & MortarLaunch Girls