Episode 111: [4th Quarter Focus Series #1] The Wholesale Buyer's Perspective

We are officially kicking off Season 10 of the Food Biz Wiz podcast!

To start the 10th season, I am doing a four-part mini-series of things to focus on in the fourth quarter! For the next four weeks, I’m breaking down four things you should focus on to help your food business succeed in the last (and most stressful!) part of the year. I can’t wait for you to listen.

This week's episode is all about the Wholesale Buyer's Perspective. I’ll walk you through what Buyers are thinking throughout the fourth quarter and how that should impact the actions you take as Food Founder.

I'll discuss:

• A breakdown of the Buyer's Perspective from October to December.

• Why Buyers may be ignoring your emails.

• The importance of understanding the rhythm of retail.

If this episode was helpful to you, please share it! I'd love it if you tag me in your IG stories - I'm @itsalliball - as well as another food founder who needs to know this info.

If you’ve found value in the Food Biz Wiz podcast, you’re going to be blown away by Retail Ready, my online course for producers who are looking to increase their sales this year! Jump on our Retail Ready® waitlist to be the first to know when we open enrollment again. Click here to save your spot!