Episode 130: Last Minute Trade Show Planning: Prepping for Fancy Food, Expo West, and the GF Mercantile!
It’s trade show season! Cue the feelings of excitement… and fear.
😨What if you’re not prepared?
😨What if everything goes wrong?
😱What do you do when there’s a trade show in 2 weeks and you don’t have a plan together yet?
Well, take a deep breath and read on.
Whether you’re prepping for Fancy Foods, Expo West, or the “Un”Trade Show with GF Mercantile, I’ve packed today’s episode with exhibiting tips from my years as a grocery buyer. It’s been a while since trade shows have met face-to-face. It’s possible you haven’t exhibited your line of products in years - if you ever have before at all!
If you’re a trade show first timer or simply out of practice, today’s episode is for you with the top 3 things you need to know for your last-minute trade show plan.
🎧Listen in to today’s episode to learn:
The number one selling resource you already have (and won’t cost you a thing)
How to create a memorable sampling strategy (and what not to do!)
The most common mistake when following up with buyers (psst… this one might surprise you!)
➡️ Then, see what other food founders are saying in the Food Biz Wiz® private Facebook group.
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