Episode 51: Supporting Your Brand On Shelf: What's Working Now
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Will Ahearn, the President of Dirty Hands, manages over 100 brands in 1,000 retail accounts with the help of about 125 employees - or, as he likes to call them, “brothers & sisters.”
On today’s episode, he’s sharing how your emerging food or beverage brand can support your sales on-shelf, develop key relationships in retail, and grow your brand through empathetic partnerships.
Tune in to hear us discuss:
Why it’s important to support your brand after you get on the shelf
How you can continue to champion your product line from afar as you grow nationally
HOW to show up, physically, to your accounts right now, and who to talk to once you do
What you should avoid - at all costs - when you’re nurturing your brick & mortar retail accounts
Will drops SO much practical information on today’s show, and you’re going to love hearing his advice just as much as I loved speaking to him about brick & mortar grocery sales.
Continue to keep in touch with Dirty Hands on their website here, LinkedIn here, or Instagram here.
This episode is sponsored by WeStock, a platform that we love and recommend to our clients. WeStock modernizes the customer request process, allowing your raving fans to help you get on the retail shelf, and for you to capture their interest to build a wholesale pitch that WORKS. Find out more about WeStock by clicking here, and use code FOODBIZWIZ to save $100 off your subscription.