Episode 55: 3 Secrets From My Time As A Grocery Buyer: What I Wish Brands Knew

There are so many things I wish I could have said to food and beverage brands when I was a Grocery Buyer. In today’s episode, I share THREE secrets from my time in retail, each which will help you gain the respect of the Buyer, craft a pitch that captures attention, and gets you closer to landing on wholesale shelves.

Tune in for some tough love on what Buyers REALLY want you to know about how they select (or discontinue!) products for their shelves.

Here’s what we’ll cover:

• What ONE THING you shouldn’t focus on when you do a Buyer pitch

• The MOST ANNOYING things that will really get under a Buyer’s skin

• Why you don’t have to be the highest seller in your category

  Plus a whole lot more! 

If you found value in today’s show, you’ve got to join us in Retail Ready®, my online course for producers who are looking to increase their sales this year! Jump on our Retail Ready® waitlist to be the first to know when we open enrollment again - plus you’ll be first in line to hear even more of my Buyer tough love! Click here to save your spot! 

Once you’ve listened, come join us in the Food Biz Wiz® Facebook community! You can find the full show notes, plus an invite to our private group by clicking here.