Episode 54: Press Relations: How to Land & Leverage PR & Media Relations For Your Brand
Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.
Today’s episode welcomes Nikki Nardick of Knack PR. In this show, we discuss securing press coverage for your brand, connecting with potential buyers through media mentions, and gaining a cult following for your food or beverage product - all through thoughtful PR. If you’re an emerging brand who is wondering HOW your fellow Foodpreneurs are getting those New York Times shout outs, mentions in Forbes, and full-page spreads in Sunset Magazine - you’re going to love today’s show.
We also discuss:
The 3 different types of pitches that will work for your brand
When you should use PR to promote your product
How to gain great coverage WITHOUT using an agency
How to leverage the press that you do secure
And How to measure the results of your PR & media mentions
We also chatted at length about our mutual connection, Emily of Lil Bucks (check out her press page, here!) and suggested that my wizs check out Nosh, Food Navigator and BevNET for trade publications.
To keep in touch with Nikki, find her at Knack PR’s website here, or Knack’s Instagram page, here.
From here, If YOU enjoyed today’s episode and want the experience of live coaching with me, make sure you check out my free masterclass on my “Three Steps to Growing Your Packaged Food Business.” In this masterclass, you’ll learn:
The most common mistakes that I see as producers try to launch & scale their food businesses, causing them to waste time, money, and sanity!
My three step process for building a brand that SELLS
How I work with students inside Retail Ready®, my online course, and how to know if you’re ready for wholesale growth through my program.