Episode 53: On Air Wholesale Coaching with Cheeza Pleeza: Target Audiences, Co-Packer Searches, and SKU optimization

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Join me for live, on-air coaching with Lynn Wilford Scarborough, a Retail Ready® student and the founder of Cheeza Pleeza.

In today’s episode, Lynn and I talk through:

• How to narrow her target audience when “so many” different people enjoy her gourmet cheese spreads

• How to move past “CPG Purgatory” - that challenging state of struggling to find the correct co-packer and increasing production sizes to meet the demands of larger retailers

• How to figure out her product assortment and narrow down her 14 SKUs, especially as retailers have varying opinions on which products to carry and which she should produce

As mentioned in today’s show notes, one of my favorite resources for finding a copacker is Partnerslate. Use my code “allisonball25” for 25% off your purchase. 

Thanks for listening to today’s show! If you’ve got questions just like this, you’ve got to join us in Retail Ready®, my online course for producers who are looking to increase their sales this year. Jump on our Retail Ready® waitlist to be the first to know when we open enrollment again. Click here to save your spot!