Episode 64: Retail Rapid Fire Q&A: Promotions, UPCs, Brokers, Distributors, Buyer Communication & More!

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Season Six kicks off with another rapid fire Q&A episode! Tune in to hear me answer questions submitted directly from my community of food & beverage business owners, around the topics of:

  • How do I ensure my promotions are passed along to the shopper?

  • Do I really need UPCs for my food business?

  • What’s the difference between a broker & a distributor, and how do I know which one I need?

  • When should I offer guaranteed sales?

  • How often should I follow up with Grocery Buyers? 

This show is jam-packed with advice for emerging food brands, so tune in!

Here are the resources that I mention on today’s show: 

  • The previous rapid-fire episodes are shows 13, 24, & 46

  • GS-1 is the only source that I recommend for UPCs for your food or beverage business in the United States.

  • If you wanted to hear more about working with brokers & distributors, you’ve got to check out episode 47 of the podcast, where I interview Daniel Morrison of Green Spoon Sales.

  • Partnerslate is my favorite resource for finding co-packers, and you can use my code “ALLISONBALL25” for 25% off your purchase! 

Finally, don’t forget to grab my Retail Roadmap! It’s more important than ever to know what it takes to get ON the retail shelf - be it a physical or digital shelf, and have high sales once you’re there. Find my free, nine-step guide to building a brand that flies off the shelf by clicking here.