Episode 64: Retail Rapid Fire Q&A: Promotions, UPCs, Brokers, Distributors, Buyer Communication & More!
Season Six kicks off with another rapid fire Q&A episode! Tune in to hear me answer questions submitted directly from my community of food & beverage business owners, around the topics of:
How do I ensure my promotions are passed along to the shopper?
Do I really need UPCs for my food business?
What’s the difference between a broker & a distributor, and how do I know which one I need?
When should I offer guaranteed sales?
How often should I follow up with Grocery Buyers?
This show is jam-packed with advice for emerging food brands, so tune in!
Here are the resources that I mention on today’s show:
GS-1 is the only source that I recommend for UPCs for your food or beverage business in the United States.
If you wanted to hear more about working with brokers & distributors, you’ve got to check out episode 47 of the podcast, where I interview Daniel Morrison of Green Spoon Sales.
Partnerslate is my favorite resource for finding co-packers, and you can use my code “ALLISONBALL25” for 25% off your purchase!
Finally, don’t forget to grab my Retail Roadmap! It’s more important than ever to know what it takes to get ON the retail shelf - be it a physical or digital shelf, and have high sales once you’re there. Find my free, nine-step guide to building a brand that flies off the shelf by clicking here.