Episode 81: Assessing Your Product Assortment: The 8 Roles Your Products Play In Your Profitability Roadmap

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Food & Beverage Founders… listen up: not all of your products need to make a great margin, or be your top sellers, or keep your purchasers coming back for more.

Join me in conversation with Ellen Rawley as we discuss the eight roles that your individual skus can take on, and how they each work together to create a roadmap towards profitability for your packaged food, beverage, or natural products brand. 

Don’t worry: we don’t just tell you to discontinue your favorite seasonal product, even if it’s got really poor margins.

As discussed in today’s show, you can find more information about the Value Added Producer Grant by clicking here (the 2021 deadline is March 22nd!)

To keep in touch with Ellen, find her on her website directly here, on Instagram here. You can also download her free guide to Product Promotion right here.

If you’re interested in continuing to work with Ellen and need assistance around profitability, find her Profitability Roadmap linked directly here.

Thank you for joining us on the show today, Ellen! 

This episode is supported by Quickbooks, my favorite accounting software for keeping MY data and financials organized! Use my link to save 50% off your first six months when you sign up for a new account.