Episode 82: How to Win A Pitch Slam for Your Food Or Beverage Brand
Earlier this month I had the pleasure of emceeing the Naturally Bay Area’s 3rd Annual Pitch Slam, where seven emerging food & beverage brands pitched on stage for a prize package of over 30k. In today’s episode I’m sharing some of the most impactful things these entrepreneurs did on stage, and some of the questions that our judges asked them as they evaluated the founders’ pitches.
I’ve seen hundreds of pitch slam, wholesale and investor pitches over the past seven years of my consulting business, and founders often seem to stumble on the same things, or forget to include key data or concepts in their pitches.
This episode will share important information to include in your pitch, and the judges or investor questions that I hear over and over again. By having this information, you can craft a pitch that resonates with your audience, and lands you the financials that you’re asking for.
In this show, I mention a few other resources that will be helpful for you as you craft your investor pitch:
This episode teaches you how to successfully connect with your audience virtually, and give you clear insight on how to keep the investor’s attention over a screen! It also contains tips on how to script & deliver a pitch over Zoom, setting a stage, lighting, and video etiquette that will enhance your delivery.
This episode highlights how important storytelling is for captivating your audience and sharing your “big why.” If you’ve got a food or beverage brand that was started as a result of an important life event, ah-ha moment, or personal experience, this episode is for you.
The best pitches include data, but finding data as an emerging brand can be challenging. In this episode, we talk through ensuring that you’re building a brand based off data in the first place, and our best sources for compiling FREE data that you can use for your future pitches.
The brands that pitched in the Naturally Bay Area’s 3rd annual pitch slam were Aura Bora, Grace’s Goodness Organics, Kema, Wild For Superfoods, Wild Wonder, Ugly Pickle Co., and Troop.