Episode 97: How to Use Awards to Drive Sales
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You’ve won a prestigious food industry award, or gotten a fantastic press mention for your food or beverage brand, but now what?
Time and time again, I see producers fail to use that recognition to fully support their retail accounts, boost sales, land new placements, or procure additional press. This episode will change that!
In today’s show, I’m sharing my best advice on what to do with industry praise - be it an award, a press mention, or some other celebratory event - and how to use it to drive sales. Tune in!
In this episode, I mention two of my favorite awards for food & beverage brands: The Good Food Awards, hosted by The Good Food Foundation, and the Sofi Awards, hosted by The Specialty Food Association.
I also mention last week’s episode with Sarah Weiner, the Good Food Awards executive director. In that show, she walked us through the history of The Good Food Awards, who should apply, what winning can do for brands and a whole lot more. Find the full episode here.