Episode 167: Buyer Mindset, Target Audience, and Pitching Hacks: An Interview with Alli

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This week we are switching things up by sharing an episode from Djenaba Johnson-Jones’ The Food Means Business Podcast. Djenaba recently hosted Alli as a guest interviewee and they discussed multiple can’t-miss topics such as…

👓 How psychographics are critical to knowing your target audience

👓 What one essential thing most brands miss in their sales emails is

👓 Plus, why it’s so important to follow up on your sales emails and calls

🔗 Join us in the Food Biz Wiz Facebook group here to connect with other food founders like you and to discuss reactions to each episode! You can also follow Alli on Instagram at @itsalliball and tag us in a post or story.

🙅‍♀️ Find and receive the 100 Buyer No’s Workbook that Alli mentions at this link! This FREE workbook provides potential reasons buyers might say “no” to your product so you can anticipate the no’s and prepare your pitch accordingly.

MEET DJENABA JOHNSON-JONES:

Djenaba Johnson-Jones is the founder and CEO of Hudson Kitchen. After trying to launch her own health and fitness-oriented food business and experiencing multiple obstacles, Djenaba saw an opportunity to provide other emerging food brands with a lower-risk way to launch their businesses. Thus she founded Hudson Kitchen as an incubator kitchen located in New Jersey. Djenaba brings over 15 years of marketing and operational experience into her work and loves seeing other emerging brands blossom. Check out Hudson Kitchen on their site here and on Instagram at @thehudsonkitchen. Listen in to more of The Food Means Business Podcast episodes here!

SPONSORED BY: OUR RETAIL READY® QUICKSTART!

This episode is sponsored by our Retail Ready® Quickstart! If you listened and wondered what other buyer intel you’re missing to inform your strategies, then Retail Ready® IS the perfect place for you! Retail Ready® is our online course, coaching, and community for producers who are looking to increase their sales THIS year. Click here for our Quickstart enrollment so that you can get started TODAY!