Episode 241: How to Keep Your Cool and Adjust When SKUs Underperform Business Planning, Pitches & Buyers, Sales Strategy, Strategic Partnerships, Marketing & Social Media, Brick & Mortar, Target AudienceAllison BallApril 18, 2024
Episode 192: [Original Recipe] Let Your Target Consumer Be Your Guide: how & why your ideal customer guides your business decisions with Nourishing Food Marketing Business Planning, Marketing & Social Media, Sales Strategy, Target AudienceAllison BallApril 20, 2023
Episode 167: Buyer Mindset, Target Audience, and Pitching Hacks: An Interview with Alli Business Planning, DE&I, Pitches & Buyers, Sales Strategy, Target AudienceAllison BallOctober 13, 2022
Episode 127: Food Biz Predictions for 2022 Business Planning, Sales Strategy, Target AudienceAllison BallJanuary 6, 2022
Episode 120: Creating consistent content for your CPG brand: A guide to reducing digital marketing overwhelm Marketing & Social Media, Target AudienceAllison BallDecember 30, 2021
Episode 115: 5 Packaging Design Secrets To Drive Sales with Asha Mody Marketing & Social Media, Target AudienceLaunch GirlsOctober 13, 2021
Episode 103: How to Solicit Customer Feedback (So That It's Actually Helpful For Your Biz! Target AudienceLaunch GirlsJuly 21, 2021
Episode 98: Creating a High-End Culinary Brand with Chef Evelyn Financial, Target Audience, Business PlanningLaunch GirlsJune 16, 2021
Episode 89: How to Turn Your Advocates Into Superfans with Ember Consulting Target AudienceLaunch GirlsApril 14, 2021
Episode 53: On Air Wholesale Coaching with Cheeza Pleeza: Target Audiences, Co-Packer Searches, and SKU optimization E-Commerce, Brick & Mortar, Target Audience, Strategic PartnershipsLaunch GirlsAugust 5, 2020
Episode 38: Let Your Target Consumer Be Your Guide: how & why your ideal customer guides your business decisions with Nourishing Food Marketing Target AudienceLaunch GirlsApril 15, 2020
Episode 28: “Everyone” is not your target audience: how narrowing your target consumer leads to higher sales for your food business Target AudienceLaunch GirlsFebruary 5, 2020
Episode 10: Competing on Brand: Moxie Sozo’s three guiding principles of building a brand that wins Marketing & Social Media, Target AudienceLaunch GirlsSeptember 25, 2019
Episode 7: Built with Logic: how to use market research to establish the foundation for your brand Target Audience, Marketing & Social MediaLaunch GirlsSeptember 4, 2019
Episode 5: Five Keys to Succeeding In A Crowded Marketplace Target AudienceLaunch GirlsAugust 21, 2019